You've likely heard of GSM when reviewing your packaging requirements from your packaging supplier (or us), but you're not sure what this means and how it's highly popular.

GSM is the abbreviation of "Grams Per Square Meter." To put it another way, GSM makes things simple as well for customers to understand the strength properties of the cardboard boxes.

The metric counterpart of the point based system is grammes per square metre (GSM), which employs centimetres and metres as its primary measurement systems. This really is due to the fact that GSM considers mass, height, & width instead of height & thickness.

while some packing materials appear thicker, this does not always imply that products actually are any heavier.

High-quality paper often has a higher GSM because it is more resilient, so images printed upon that look a lot better.