Principles of packaging

Whenever it comes to packaging design, there are recommended principles to follow.

A clear concept of what your clients want.

This is perhaps the most crucial aspect of creating successful product packaging. It won't make any difference if you implement all of the other brand strategies' best practices if your clients do not like it. Double check and make sure you're developing the product packaging for customers rather than for yourself while you're doing so. Receiving input from your clients is an excellent method to create something which you'll both like.

Spice things up with your design.

If somehow the style of your custom packaging box or ecommerce packaging is uninteresting, it will not allow you to sell the items. Very basic packages may pique public's curiosity, so go for one that will impress potential clients. Take a glance at a few of the packaging design samples in the following case study section if you're short for inspiration.

bookwrap

Custom packaging should be worthwhile.

Nothing could be more frustrating than developing a box that is difficult to open for your clients. Consider whether your clients will interact with the design as you create it. A general merchandise box, for example, must be streamlined to enable rapid stocking and shelving.

What can be done to make packaging more environmentally friendly?

While creating your packaging design, make sure that you include only what's absolutely essential. Rather than single-use plastic materials, consider utilising disposable, biodegradable, or recycled products such as cardboard or paper. Speak with our staff, and we'll lift the burden from your shoulders.

FSC certified packaging

The Forest Stewardship Council (FSC) maintains a global certification program which helps to recognize and buy woods, cardboard, and other timber products sourced from the forests and/or recycled resources. As a result, if you use an FSC certified producer with your packaging design, then you can be certain that the ecommerce packaging will be manufactured from environmentally friendly materials. Some great news is we at Lil are FSC certified.

Let us help you mail happy

If you’d like us to be involved in your packaging review, our team is on hand to answer your questions and we’d be delighted to create bespoke, artist impressions of unboxing experiences worthy of your brand.
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