Innovation Award
Winner
For the Lil envelope hailed as the
’21st century equivalent to a jiffy bag
bubble envelope’
The objectives were met with outstanding results, greatly
reducing operational mailing costs. The Lil brand of
packaging has revolutionized the way online sales are
dispatched and it is now the common choice for mailing
media throughout Europe.
The key to its success was that it offered greater protection
for media than the industry standard 8mm thick bubble
mailer yet the Lil envelope was only 1.8mm thick. This meant
that media of 17-23mm thickness, could for the first time
be mailed through the much lower Royal Mail ‘Large Letter’
maximum 25mm thickness tariff instead of ‘packet.’ Putting
this into perspective, this meant that approximately 20%
of books would be mailed at a price of £1.20 instead of
£2.85, a HUGE saving.
To discuss how this and many of our innovations can help you improve your packaging experience, contact us