Packaging Knowledgebase

  1. Eco Packaging Hacks - Sustainable ways to create the perfect unboxing experience

    Eco Packaging Hacks - Sustainable ways to create the perfect unboxing experience
    As a customer, nothing beats unboxing a new product. In fact, unwrapping new deliveries is so exciting for the customer that it’s become a YouTube sensation. In 2011, for instance, the channel DisneyCollectorBR began unboxing children’s toys on YouTube — and quickly became an internet phenomenon. It now ranks in the top 10 most viewed channels on YouTube with almost 15... Read More
  2. Beyond branding: how to add a personal touch to your packaging

    Beyond branding: how to add a personal touch to your packaging
    As we see more e-commerce stores replace high street retailers, we’re fast getting used to selling and purchasing goods with no face-to-face interaction whatsoever. Yet, customer service — and satisfaction — are still so important for modern businesses. That’s why customer satisfaction doesn’t just feel good, it’s also great for your business. Given that you might never meet customers face-to-face, making... Read More
  3. Going green: how to make your ecommerce business eco-friendly in 2019

    Going green: how to make your ecommerce business eco-friendly in 2019
    From gloomy news on CO2 emissions, through to the rise of the Great Pacific Garbage Patch, the message is getting clearer by the day: if we’re going to save the planet, then now’s most definitely the time to change our ways!   Those businesses that still rely heavily on plastic, or who leave their customers with a mini-mountain of packaging... Read More
  4. Case study roundup - five neat examples of creative custom postal packaging

    Case study roundup - five neat examples of creative custom postal packaging
    At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with packaging to... Read More
  5. Tis the season: five ways to give your postal packaging a festive Christmas twist

    Tis the season: five ways to give your postal packaging a festive Christmas twist
    According to the song, it’s “The Most Wonderful Time of the Year” — and because smaller retailers make anywhere from 20 to 40% of their annual sales in November and December, they’re not wrong. Christmas creates plenty of scope for surprising and delighting customers — and packaging plays a huge part. With simple changes, you can deliver festive magic, and enhance... Read More
  6. Our top five most common sustainable packaging mistakes

    Our top five most common sustainable packaging mistakes
    Switching to sustainable packaging doesn’t just do the planet good, it also makes perfect business sense. Greener packaging can make your shipping process more efficient through less waste and lower costs, and your customers might even appreciate it too. In fact, 66% of consumers say they’ll pay more for sustainable goods, a figure that rises to 73% for Millennials. So... Read More
  7. Branding on a budget: how to create a luxury unboxing experience for less

    Branding on a budget: how to create a luxury unboxing experience for less
    As we covered in our guide to creating the perfect unboxing experience, if you can deliver the “wow factor” along with your parcel, it can leave a great impression on your customer, and give a valuable boost to your brand image. But once you’ve recognised that your packaging could do with a makeover, it can leave you with a quandary... Read More
  8. What makes packaging key to your marketing strategy?

    What makes packaging key to your marketing strategy?
    A successful online business doesn’t happen overnight — no matter how fantastic your product is. Whether you’re a global fashion brand or an up-and-coming craft entrepreneur, online sellers all have the same challenge: getting your products in front of potential customers, and convincing them to click that buy button.   For this, having a marketing strategy can really help. To... Read More
  9. How to create the perfect unboxing experience with your postal packaging

    How to create the perfect unboxing experience with your postal packaging
    When it comes to your customer unboxing an online order, it pays to make the experience memorable. Unforgettable moments like this are one of the easiest ways to brand and market your products: making sure your customers remember your brand, that they’re inspired to buy from you again — and rave about it on social media. How to actually go... Read More
  10. Why you don’t always need a cardboard box - alternative packaging solutions

    Why you don’t always need a cardboard box - alternative packaging solutions
    If the item you need to send is big, bulky, and likely to take a bashing in transit, then a good quality cardboard box is most definitely a wise choice! But as for the rest of the time, are you at risk of overdoing it a little on the cardboard front? There may indeed be more cost effective, more sustainable... Read More
  11. Protecting your items - what’s the most versatile form of protective postal packaging?

    Protecting your items - what’s the most versatile form of protective postal packaging?
    Whether you’re sending off gifts or trying to keep your customer feedback healthy, it’s important to have a go-to method of packaging that you can always rely on. You want your items to stay protected, waste as little packaging as possible, and not pay an extortionate rate for it. But are you making the right choices? You might not have... Read More
  12. Custom cardboard box design: how to make your eCommerce business stand out

    Custom cardboard box design: how to make your eCommerce business stand out
    Ecommerce brands of all shapes and sizes are looking for the same thing: a steady flow of happy customers who want to spread the word of how great their products and services are. To do this you’ll need to stand out, and it can be natural to focus heavily on your online presence. It’s important though not to overlook that... Read More

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